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January 30, 2021

digitalfitser

digital marketing services

Digital Marketing CompanyDigital Marketing Service

Want to explore some latest trends in digital marketing service? We can help!

Want to explore some latest trends in digital marketing service? We can help!0

As businesses worldwide look forward to jump-starting their operations, leaving behind the agonies of the past, digital marketing can be instrumental. By eyeing some latest trends in digital marketing services, brands can explore new avenues of lead generation to boost their revenue.

Reshaped by the global turn of events, consumer behaviour has compelled businesses to focus more on areas like virtual events, eCommerce sales compared to others.

Here are some notable trends that could play the role of a game-changer for businesses in 2021:

  • Ecommerce

As the world faced a turmoil, and business was hit in the past year, eCommerce businesses witnessed a surcharge in their sales. The ability to pay online and get delivery at the doorsteps came to be viewed as a great advantage. This trend continues to persist as more and more businesses have started to leverage the power of online marketing.

  • Virtual Events

The past year saw the rise of virtual events which became a hot favourite for marketers. These serve as a potential hub for a community of users and fans to engage and discover products and services that ultimately drive them to brands’ product pages. This has led marketers to shape their search engine marketing techniques to focus more on engaging contents. It can promote potential virtual events which could be the breeding grounds for new product promotions.

  • Social Media

Social media like Facebook and Instagram have posed an excellent platform for advertisers and marketers to promote and sell their products. The previous year saw a dramatic increase in the amount of time people spend online, especially social media. It includes how they research products, brands, and services. During the live events of Facebook, Amazon, and Instagram, several social media influencers have promoted their favourite products and brands, which gives marketers a whole new realm to showcase their products.

  • Aiming for ‘Position Zero’

Till now, appearing on the top position has been the sole focus of marketers. But now, there’s a new kid on the block. It is a ‘featured snippet’ of the highlighted text, which Google uses to answer the user’s question shifting to better SEO visibility in the ‘Position zero.’ Thus marketers now need to rank for this position by providing enough information to peak interest and lure them to click for more.

  • Video marketing (Branding approach)

Video marketing is one of the significant marketing trends today. It is likely to be so for at least some years. YouTube has served as an excellent platform for advertisers and marketers to strengthen their branding approaches through high quality and interactive video content sharing.

According to a study,

  • Almost 70% of consumers admit sharing a brand’s video
  • Nearly 52% of consumers agree that watching product videos drive them towards the decision-making process.
  • About 72% of businesses acknowledge that video has enhanced their conversion rates.

These facts bring to light that video marketing acts as a significant factor in leading the customers through the purchase decision-making process. Therefore, it is a potential trend to bank on in digital marketing services.

  • Conversational marketing

This marketing technique can be a great way to engage with customers on a whole new level. Marketers can employ chatbots to provide a more personal, real-time and immediate response to search questions so that customers get the particular product of their choice in just the way they want. It is a more personalised approach to bring brands closer to their customers on multiple channels, platforms, and devices that best suits the customer. It will help brands gain more customer loyalty through a highly interactive one-to-one approach.

  • Emphasising on voice search/ podcasting

Virtual assistants like Alexa reigning the landscape of voice searches, and podcasting finds a great place in the online marketing practices of brands. More and more target users presently prefer to talk into their search bars instead of typing a text or search query.

  • Focusing on value-laded and interactive content

Gone are the days when only optimisation was considered the be-all and end-all of digital marketing with relatively less emphasis on the content. Consumers today require contents that add value provides information and is highly interactive at the same time. Hence, marketeers need to focus on creating value-based content that makes the customer come closer to the brand through its real-life or relatable approach. For instance, if you are a cosmetic brand, apart from promoting your new brand of lipsticks, you can also go about providing a ‘virtual try-on’ option.

As brands continue to experiment and new trends continue to grow, it will be interesting to see what more awaits for businesses and brands in the digital marketing landscape in the next few months.

January 15, 2021

digitalfitser

eCommerce Web DesigneCommerce Website Development

What Customers Look For In An Ecommerce Website?

What Customers Look For In An Ecommerce Website?0

Running an eCommerce website is sometimes more challenging than you think. Website owners have a lot of things to take care of, be it sales, orders or payments. Having said that, when it comes to an eCommerce web design, having your bases covered is a must.

At Digital Fitser Australia, we think for eCommerce website owners, it is important to know the audience’s point of view to excel further. In this post, we will give you a few crucial tips on how your eCommerce business can be laid on a strong base of the foundation.

Design

The design of an eCommerce site matters and an attractive design leaves you with an impression that the business cares about its customers, and offers good products or services.

To come up with the best design, make sure you are aware of a visitor’s perspective. See if the design of your website is attracting visitors; if not, it still needs improvement. Every picture, every pixel and every word can have a significant impact on visitor’s minds.

Get in touch with an expert web designer for creating a mind-boggling website; because expertise and skills can actually offer you more than you think.

Product selection

Most startup businesses think that having too many choices of products is the key to drive sales. However, it is the exact opposite. Sometimes, restricting your selection helps you to:

  • Allow customers to find what they have come for quickly
  • Keep customers spoilt for choice
  • Increase conversion rates

What it means is startups need to have a functional product selection unit to help customers in finding what they need. Your eCommerce site should provide customers with excellent search and user experience while browsing. This will let customers find a particular product or brand in a blink of an eye, which in turn, will drive sales.

Shopping cart

It is an important area to improve on your eCommerce website. If a customer has made it to the shopping cart, that means he or she is going to purchase the product. Now a few rookie mistakes could cost you sales:

  • The unexpectedly high cost of shipping
  • Not accepting certain payment methods
  • Needing customers to create accounts before placing an order

Avoid making these mistakes to stop losing customers. Design your website with the help of professionals to get everything right.

Once the transaction is complete

Once the customer has made the order on your website, he or she should receive a receipt through the email address given. Most receipts, generally, contain order ID, contents of the order, an email address, phone number of the business. What they do not include is the link to the eCommerce website. Consider including the same in the email receipt. Also, design and incorporate some banners too.

To conclude

Maintaining an eCommerce website takes a lot of hard work and non-stop iteration. It needs to keep customers up to date with the latest deals, new product launches, greatest products. If you are a startup and looking for ways to gain a competitive advantage, these tips can surely help you.

At Digital Fitser Australia, we are a well-versed team of website designers and eCommerce website developers, dedicated to assisting our clients to be successful in their journey. If you are an eCommerce business owner and want to have your site designed with experts, contact us now.

January 15, 2021

digitalfitser

Custom Software Development

Benefits of custom software for small businesses

Benefits of custom software for small businesses0

Are you thinking of implementing software for daily business operations? You have the option to invest in off the shelf solution also as the option of developing new products based completely on unique requirements. If you want to go for a unique product, choose the right custom software in Melbourne.

It is the process of designing, deploying and maintaining software products. The uniqueness of this whole process makes it specific to client’s business, their definite parameters and needs. The approach is about building a project that has an idea and the audience in mind to meet exact product requirements.

Its approach offers sophisticated solutions for domains that are narrow industries. It helps to get what the enterprises exactly need. When you look at the stages of custom software solutions, you will notice that research is the starting point to build a product that is tailored. This stage might include onsite workshops, interviews with stakeholders, discovery sessions and more.

The best thing about tailored products is they can really improve the overall efficiency of organizations. Custom built solutions are great as they are connected with the business objectives.

If your goal is to build a product that is unique and has high security standards, you are lucky not to be limited by time, go ahead and invest in progressive tailor made solutions. If not, consider off the shelf software. It will make the launch fast and you should also be ready for scalability and sustainability problems.

Here are the benefits of custom software development for small businesses:

Meeting specific requirements

Every company has certain issues and needs that have to be solved. If you choose custom software development for your business, it would help meet their concerns and key needs. This is the reason why organizations have a preference of collaborating with custom software development companies.

Reduction in costs

For the long run, custom software solutions can be the best choice. It means you can build functionality that has a list of functions you need. This way no one would get unnecessary features on their product that take extra costs. When you are creating a project, think about the business requirements and the features that they offer.

Adding extra features

The ready to use platforms come with some disadvantage of not providing all required functionality. It can be a problem in the future. This is why off the shelf solutions become the best choice for small companies. You don’t have to be limited by the functions offered by ready-made platforms.

Automating manual operations

Many manual actions may become ineffective for a company’s workflow while expanding your business. It may result in an automation problem.

There are other benefits of custom software development for small businesses like making data secure, getting technical support and improvements etc.

January 15, 2021

digitalfitser

web development companyWeb Development Services

How web development company can enhance your business

How web development company can enhance your business0

A good web development company can understand the business pulse of the client. Hence, the most important thing is contracting the designing agency that meets the business needs. As we are exposed to a huge plethora of different set of features and functioning swarming internet on daily basis, the selection of choosing the right company needs to be formulated diligently to achieve intended results that may help your business to grow.

Building a user-friendly website can help the clients to access information easily, navigate and transact effectively. The logical and smooth flow creates an impact on the user with remarkable website designs and improved functionality. The web development service providers know the art of creating a picture perfect website user interface that can build a strong repute in the market reaping most of the business. With the advancement of technology, now web development is a lucrative market earning web developers a significant fortune.

First impression is the last impression in business

A good website determines how to draw customers. As a business owner, you should know that 38 percent of visitors are unlikely to engage with your site if the layout is not attractive. So, it is important to come up with a compelling layout to get potential customers engaged.

Failing to create an impact with a compelling website gives an edge to the competitors. You are likely to miss the good leads as visitors will move to other websites. This is the reason where you need professional developers who can collaborate with your team. They have a prominent role to play in how potential customers perceive your brand.

Good designers and developers come together to integrate vital elements from navigation to UX, colors to graphics within the design in a way that creates a cohesive impact on the target audience’s collective psychology.

Well-developed website strengthens SEO

With competition between firms raging in the digitized environment, SEO can give a much needed edge. Search engine optimization depends largely on how website has been built. The reputed developers focus on SEO fundamentals of the client’s websites. So your site can get a better rank in the visibility and index. SEO is influenced by the way you publish your content on the site. Unless you get to know how SEO works, it’s difficult to understand the nuances of a good website.

This is because firms work with experienced website makers to enjoy SEO friendly website coded to perfection. That’s why startups and entrepreneurs always collaborate with digital marketing agencies.

How web development company can help your business

A poorly developed website fails to have a lasting impression on the audience. If a website is coded in a right way, it can build trust effortlessly. Here’s what a developer can do for you:

  • Implement advanced technical knowledge
  • Select right sets of development tools
  • Develop a cohesive website
  • Offer better business value
  • Offer post-product support
  • Make you battle-ready
  • Maintain consistency

People spend most of the time online on their phones. With the rising impact of responsive designs, it is important to offer greater usability to mobile users. If you collaborate with the professionals, they can give you the right solution. The role of a consultant is to resolve the clients’ issues and focusing on the success of their business.

January 13, 2021

digitalfitser

iOS App Development ServicesiPhone App development

Is An Ios Application Development The Key To Business Productivity?

Is An Ios Application Development The Key To Business Productivity?0

Undoubtedly, iOS apps are the new favourite , thriving all across the world. In fact, businesses are seeking options to capture market share by mobile applications. They are already investing in iOS application development services to make lucrative deals.

What makes iOS apps an affluent choice for businesses?

The reason is the surging need for mobile applications, which has not just increased the use of smartphones, but has also become an integral part of people’s day-to-day life.

From booking cabs, ordering food, to requesting salon services at your doorstep, mobile apps are peaking in popularity. Practical features, unmatched performance of the iOS apps have made it absolutely important for businesses to focus on iPhone app development.

There are endless benefits of developing iOS applications for businesses to flourish. In this guide, we will talk about a few prominent ones.

Unmatched standards

Every modern business is prioritizing cybersecurity while crafting an application for their clients. The rising security concerns give you the reason to partner with a professional company who you can match your footsteps with.

They will help you to prevent malicious attacks on mobile devices, networks, servers, and electronics. Not to mention, you will be delivered with the most compatible app that is a true fit for an iPhone device. The app offers safeguarding facility to overcome security breaches such as hacking, violation, phishing or malware.

Most importantly, iOS apps are designed to make sure online payment gateways are secure for easier and safer transactions.

Best-in-class industry client experience

Mobile apps have got on edge, offering user engagement and satisfaction. They serve the sole purpose of maintaining lines of communication between businesses and audiences to keep everything transparent. Businesses being accessible to their clients is the key to success; this is where mobile applications win the race.

If you intend to increase customer interaction with your brand, developing iOS apps can take your business a long way.

Massive market access

iOS devices are undoubtedly top-rated, and an iOS application is designed to have access to a vast market. It has been possible, thanks to Apple’s quality which makes sure the application performs the best. This is why developing an iOS app is a tangible approach to meet the specific needs of the industry.

Transaction is safer

In the age of eCommerce, a safer online transaction is an utmost need. Custom-made iOS app development services are designed to offer users a safer platform while making a payment. Since iPhone apps are free from hacking or phishing, they give a pleasant shopping experience to the users.

Tech-savvy audience

Cyber threats are no secret these days. iPhone app users are protected from such threats. In simpler terms, developing iOS and iPhone apps can help businesses to maintain data privacy and without disclosing user identity. These apps are a secured choice for a transaction and app-based purchase.

Lesser time in development

iOS app development does not take as much time as Android app development. It is because Android applications need to validate an abundant range of versions, devices and screen resolutions.

That means the time saved in the development process can be used in making other important business strategies. Not to mention, you are saving money that you can invest in other important business areas.

Return on investment or ROI

Businesses look forward to receiving a good return on their investment in a particular project. Hence, if you are to make sure your app reaches a huge number of downloads, you need to run various tests to ensure a good standard.

January 13, 2021

digitalfitser

Web App Development Companyweb development companyWeb Development Services

An Insider’s Guide To Web Application Development For Businesses

An Insider’s Guide To Web Application Development For Businesses0

Web application development and eCommerce sites are a businesses’ first point of access. Today, consumers have developed a new perspective for making a purchase i.e. online. Having said that, companies and brands need to come up with robust and scalable web solutions to meet consumer’s needs.

Considering the number of contents getting published across websites, it is evident that developing stable web apps is a must. Being a reputed web development service provider, Digital Fitser Australia can help you to fulfil your customer’s needs by developing fully functional website applications using latest technologies.

Stunning web apps

Web apps serve an excellent purpose for communicating unique ideas via different contents. In order for businesses to create a broad customer base, developing useful web apps is the first step.

One of the major benefits of web apps is that they can help businesses to study consumer behaviour without putting much effort. Through web apps, businesses can ensure the product knowledge is delivered across consumers worldwide.

Importance of web apps

Thanks to the native interface, web apps are steady and progressive. That means they are readily available and can be viewed from several types of devices. Web apps offer consumers the convenience of UX mobility, which enables users to have access to web applications from anywhere.

Simply put, it has become easier for users to navigate across the app and get things done. Web apps are definitely going to be a significant solution for businesses, offering enterprise-level web sharing experience.

What are the perks of custom web apps?

For businesses, having a tailor-made web application makes a significant difference in the way customers are served. Here we present a few upsides of customized web apps to you:

Custom-made

A professional web application development company knows how to create an app, keeping your businesses’ needs in mind. The application will be designed to serve a specific need and purpose of your business.

Adaptability

It is one of the most significant benefits of custom-made web apps that they are adaptable, offering its users a seamless experience in any device. Customized apps are usually created, keeping your preferred software in mind to make sure easy workflow and higher productivity.

Safety

When it comes to safety, it takes a lot more time and effort in hacking customized applications. That means, your app is safer than any other regular app.

You save money

Building a custom-tailored web application is not necessarily cheap; however, you will save a fortune down the line. You would not have to pay to get licensed packages, or extra hardware, because your web application is built to work well with your existing software. Other than maintenance, you would not have to pay for anything else.

No maintenance risk

For example, if you use commercial software, you are bound to rely on the company to make sure your software is running. In case the company gets closed, or they no longer maintain that software, you will end up switching software, which means unexpected expense being made from your end.

Having your very own custom-made web application software means you do not have to pay for any other software packages.

Why work with our developers?

Digital Fitser Australia is one of the leading web service providers, offering custom enterprise web app solutions to clients. We have a well-qualified and experienced team of app developers who can build impressive web apps, helping brands to grow.

If you are thinking of web application development to take your business to the next level, consider getting in touch with us.

Custom Web Design and Development Service in Australia

USER-FRIENDLY / RESPONSIVE / PROPERLY OPTIMIZED / FULLY FUNCTIONAL / GOAL SPECIFIC

January 13, 2021

digitalfitser

Digital Marketing ServiceSocial Media Marketing

Top 4 Social Media Marketing Tips To Kickstart Your Business

Top 4 Social Media Marketing Tips To Kickstart Your Business0

For small business owners, not knowing who their potential customers are can be threatening. From competitors to customers; everyone plays a vital role in social media marketing. So before you embark on your social media journey, it is worth for you to know how to get started.

At Digital Fitser Australia, we intend to show you some important marketing tips that you can make use of.

Know your competition

Knowing your competitors is a great way to predict what your next move should be. You can always check what worked for your competitors and what did not. Thus, you can create your own strategy that you think would work well for you.

Identify your best-performing competitors to compare their growth of audience, engagement and activities. See what they are posting and how often. There are various tools that can help you find the competitors. Make use of them carefully.

Choose the right channel

There are myriads of social media channels available. When you are starting your social media marketing journey from scratch, it is wise to run a survey and ask your potential customers which social media channels they use most.

Target the channel that your customers are using most. Another way is to analyze what your competitors are doing. Check which channels they are putting effort into. In that way, your chance of getting discovered will be double.

Simply the way you create content

Creating content for social media is a big task, but that does not mean that you cannot do well in this. Use the right tool when it comes to content creation for your social media channels. There are tools that allow you to subscribe to social feeds and save web pages for viewing later on.

Apart from creating content, make sure you engage with your customers through live conversations as well.

Post automation

If you automate your posting schedule, you will find enough time to focus on the things that need your consideration. This will truly help your business thrive for the long run. You will get more than one scheduling options. You can schedule your post for later or go live instantly according to your convenience and wish.

At Digital Fitser Australia, we have years of experience in digital marketing. Our highly professional team is here to help your business reach its goals. We can make sure that you gain profit in your business as we put non-stop effort on research and the latest innovations. If you are a small business trying to make your mark online, make sure you get in touch with us.

January 13, 2021

digitalfitser

web development companyWeb Development Services

A Complete Guide on Web Application Development That You Need To Know

A Complete Guide on Web Application Development That You Need To Know0

Website pages were static in the early days when the internet just came into the market, and they usually had images and videos. About 12 years ago, Steve Jobs first launched web apps that appear and work similarly to the native apps. In the year 2005, Ajax developed interactive and better web apps. Though we can say that web app development in this year has reached its peak, website applications are still common, and they are often not noticed properly. However, people do make use of web apps normally.

Web apps are a perfect combination of native apps with simplified access on a website browser that you can make from any device. Starting from MS Office elements like PowerPoint and Microsoft Office to high-end software like MailChimp, Facebook, and Basecamp, every platform has web apps that provide you with tailored, robust, and great experience, exactly like native apps directly operated from browser. This has made web apps popular among users, but they are great for several businesses like banking, eCommerce, entertainment, etc.

If you further want to know how web apps work, how they are differentiated from mobile apps and websites, this blog will provide you with detailed information on website apps. Let’s start reading-

What Do You Understand By Website App?

The website application is the application that can only be used through the website browser. This app runs on remote servers when you connect to the internet. Hence, the client-server software helps users connect with the server through the internet browser.

Difference between Website App and Mobile App

As you already know the definition of a website app, you may think that mobile apps and web apps are similar in the type of software being used, but they are tough. Mobile apps are made for mobile and suitable platforms like Android, iOS, and hybrid platforms. However, web apps are not used without an internet connection. You can easily download the mobile app from the app store that saves the app on your mobile device; on the other hand, the web apps function in real-time in the website browser with CPU resources.

Difference between website apps vs. a website

The basic difference between the two is the way they interact. Their input describes website apps- we can develop, read, upgrade, and erase the data inside the website app. On the other hand, the websites are only described by the output.

Several web apps are available, like client-side web apps, server-side web apps, and single-page apps. If you want to have a good website app, you can consult the Digital Fitser team, one of the most experienced digital marketing companies in Australia.

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