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August 26, 2021

digitalfitser

android app developmentandroid app development in Australiamobile app development

Android App DevelopmentMobile App Development

Check Out 8 Android App Development Trends to Follow This Year

Check Out 8 Android App Development Trends to Follow This Year0

Are you an entrepreneur who is looking for ways to develop an android mobile app for the business? Then you have come at right place. When the time comes to developing mobile apps for your business, there is no doubt that Android is becoming better and more popular than the other platforms. The experts working in the app development company in Clayton South assure that Android has become a renowned operating system for mobiles, and millions of users currently use it.

Let’s dig further to check out the stats and discover how the Android Apps are helping the business grow and their huge acceptance among the users.

  • Currently, Android is one of the most used mobile Operating Systems that has captured almost 80% of the market share.
  • Google store has 3 million Android applications that range from web browsers, social media platforms, complex games, daily tools, and mobile enterprise apps.

All these data clearly say that app developers should be more aware of the latest trends in the Android app development field, and they should develop the apps following those trends as well.

Instant Apps on Android

We all know that instant apps are not so common in Android app development; however, they are still becoming too popular among developers. These apps allow the users to try out the games or applications without even installing them on the devices. This prevents the users from downloading the app further and helps them utilize the web faster than ever. This technology is quite helpful for eCommerce businesses and games. They even do not take extra space in the devices. With the instant Android apps, you can experience amazing UI/UX design, enough storage capabilities, and compatibility in all the android gadgets.

Google assistant or ChatBots

In the upcoming years, several business owners will be using the app services with Google Assistant. One of the major benefits to invest in such a feature is that it offers the users a faster way to access the app directly. Furthermore, by using the Google app actions, the users can easily access the app’s deep-link, allowing them to perform some particular activities inside the application from the Google assistant.

Multi-Platform Development or the Flutter

It is the new technology from Google and the near future of android app development too. This framework allows the app developers to use the native interface for the platforms like the iOS and the Android platform. Several Android app developers select this platform as the tool for making mobile apps because they are compatible and flexible. Some of the main reasons to choose Flutter are that it has a native design is easy to learn, and has the MVP development feature.

Beacon Technology

Now the businesses generally use the Beacon technology as it helps them uniquely target the clients. They are the transmitting gadgets that can help connect with the mobile gadgets accessible in this particular range. They also help the businesses to send notifications about the nearby hotels, offers, and so on. Due to this integration, android apps are becoming more popular among users. For the businesses that deal with shops and restaurants, this type of integration becomes very useful.

Use of 5G technology

Check the services of the app development company in Clayton South. You will find that the developers are using the 5G technology, which has become much more acceptable than the 4G connections. With the high radio frequency and speed of about 100 GBPS, 5G technology reaches superiority of data transmission to use around 1.4 billion mobile gadgets globally.

Use of The Mobile Wallets

Various industries make use of mobile wallets for enhancing the business experience. Some android apps like Google Pay and Phone Pe are among the most used mobile wallets and payment gateways. It reduces human efforts by improving the feasibility of an easy and secured financial transaction.

Cloud-Based Android Apps

These days, mobile apps have become quite difficult to operate without cloud space. Hence, mobile app developers are choosing cloud-based apps that have further simplified the heavy data loading burden. These apps generally play an important role in keeping data safely without using the phone’s memory.

IoT or Internet of Things

Smartphones act as the link between the user and the important data that we generally possess. These are the smart gadgets all around us, and because of which the data is associated with every device. The new Internet of Things is the latest advancement of Android mobile app development.

These are some of the latest android app development trends that you should follow currently. For android app development, you should hire an expert from Digital Fitser Australia to the best services ever.

August 21, 2021

digitalfitser

web development service

Web App Development CompanyWeb App Development Services

Why Node.js is Best to Choose for Your Next Web App Development Project

Why Node.js is Best to Choose for Your Next Web App Development Project0

The increased number of websites only means that the demand for web app development will skyrocket in the upcoming days. While developing a website app, the key factor in choosing the best one is finding out which is more efficient than the rest. The longer time the project will take to complete, the costlier the process will be. As per the experts offering the web development service in Clayton South, Node.js is the best platform for developing website apps. One of the most used cross-platform JavaScript runtime software helps build scalable and highly efficient REST APIs, desktop applications, and mobile applications.

What Is the Node.js Platform?

It is not simply the framework or the library; it is the runtime environment, based on Chrome’s V8 JavaScript engine helping in the process of JavaScript code from the server’s end. This platform operates on the single-threaded event-based loop mode to make all the procedures non-blocking. Ryan Dahl first introduced this platform in the year 2009. As per the current survey, more than 45% of the developers make use of Node.js for developing enterprise apps, and 85% of them use it for website app development. With the help of this Node.js, one can carry out two-way real-time seamless communication between the client and server. It helps in dividing the workload between the users with ease.

When considering the business applications, Node.js can develop a customized solution that fulfills the business objectives, saving lots of money. Therefore, it has a wide scope in the web and application development domain.

Some Facts to Know About Node.js Application

  • Node.js is the open-source platform
  • Node.js is free to use
  • Node.js runs on various platforms like Mac and Windows
  • Node.js uses JavaScript on the server
  • 80% of the web app developers having 3 years of experience use it
  • There are more than 500K downloads daily on average

What Are the Scopes for Node.js Application?

It is used for software projects that involve JavaScript on the front end and the back end. Some of the common areas where Node.js is commonly used include-

  • Data streaming app development
  • Real-time chat application development
  • Automation and scripting
  • Command-line application development
  • Single-page app development
  • Data streaming app development
  • Microservices

Since its inception in the year 2009, Node.js has gone through huge growth and gained much popularity, but the thriving community of this tool has made it one of the best ones to be available on the runtime environments.

Now, you have enough information about Node.js. Next is the time to know about the reasons behind the popularity of this tool in the field of web app development. Here are reasons why various fields are using Node.js, and they are-

  • Fast-Paced Tool to Consider
    As it is located with the V8 engines powered by Google, Node.js has the Javascript into the native machine code that helps it run very fast. This is the reason why Node.js is used for speeding up the framework. In addition, businesses looking for dedicated Node.js developers want to make flexible and fast web apps that can handle multiple parallel connections.
  • Node.js Has Single Code Base
    The best part of using this tool is that it has a single code base that enables the developer to build web apps faster than possible. Sending the data between the server to the client to make effective synchronization is possible with Node.js. Hence, choosing this platform for the next website app development makes complete sense. It can make similar codes on both sides- client and server, making it one of the best choices.
  • Simplified Hosting Option
    As one of the open-source platforms available, more and more companies are choosing Node.js with the simplified hosting opportunity. This offers help in providing the platform-as-a-Service that helps the organizations to reduce the solitary orders.
  • Boosting Up Productivity
    The productivity feature is multidimensional, as one should always consider the benefit of Node.js as the highly productive JavaScript in error handling.
  • Helps in Creating Real-Time Web Apps
    You can make use of Node.js to build up the real-time application. For example, some gaming and messenger apps are real-time apps based on current events and non-blocking servers. In such a situation, Node.js is the best for real-time web app development.
  • Easy Deployment to Carry On
    It is one of the added benefits of using Node.js for entrepreneurs. Node.js is business-friendly and thus considers it to have an easy deployment procedure. It offers comparable solutions to various application development projects in this dynamic environment.
  • Use of Node.js for proxy servers
    You can do so much with Node.js by leveraging it within the intermediary administrations while contrasting real-time app development. The developers can need 20-line code to use Node.js.

These are some of the benefits of using Node.js for web app development. However, if you want to develop a web app for your business, choosing the experts from Digital Fitser Australia is the best decision.

August 18, 2021

digitalfitser

brandinglanding page

Search Engine Optimization

What Is Landing Page And Why It Is So Important For Branding?

What Is Landing Page And Why It Is So Important For Branding?0

You have created a WordPress website, and visitors have started to come. But rarely are they converting to the customers, and you do not have any idea about it. Well, the reason is that- you are not using the landing pages in the right manner.

The landing pages are different from the other pages on the website. But, they are one of the crucial tools that help turn the page visits to the sales. With the right consideration and investment, they are the powerhouse of content strategies. But, if you are planning to make a landing page for your website for the first time, you might be thinking about why you should do it and why it is so important to have a landing page for your website? As per the experts working on search engine optimization services in Clayton, South, the landing page is one of the crucial steps to generate traffic and convert visitors to potential customers.

What Do You Understand By Landing Page?

The basic definition of the landing page is that it is the dedicated page on the website where you can land directly from any external source like the paid ad or the email. The digital version of the direct marketing letter is highly targeted and focused on some particular outcome. The main objective of the landing page is to boost up the predetermined action with the use of the targeted copy to connect the user and then persuade them for further performing. These landing pages can be further constructed for any SEO purpose for capturing organic search traffic. They are also be used for paid marketing through search engines or for social media.

The Two Channels for Discovering The Landing Pages

There are two channels to look for the landing pages. One is the organic search, and it is done when the user finds the page from the organic SERP listing. Apart from just delivering the intent of the queries, the organic landing page is also helpful to make the brand and the offer clear.

Apart from the organic search, these landing pages are mainly accessed by the paid ad or email link. The traffic from these paid ads has a high commercial intention and is usually ready for completing the task. Therefore, the page should be ready to be fulfilling the need and design to funnel the users with all the given actions stripping away.

Importance of Landing Pages for Marketing

Not all the homepages are focused on making a good landing page, and if you are thinking of targeting the traffic to your homepage, you will need to increase the ROI by moving it to the landing page. This page helps you to lead the reader to a particular action. Therefore, making a landing page becomes very important if you convert the leads to a specific target.

Choosing the experts from Digital Fitser helps you to convert the normal home page to the landing page. The team has several years of experience to help clients get higher reach. Want to know more? Visit the official site.

August 12, 2021

digitalfitser

social media marketing

Digital Marketing ServiceSocial Media Marketing

The Points You Should Remember to Avoid Failure in Your Social Media Marketing Endeavour

The Points You Should Remember to Avoid Failure in Your Social Media Marketing Endeavour0

Social media marketing is amongst the most effective and popular marketing strategies at the moment. Businesses, notwithstanding their size, are investing considerable money and other resources to handle social media and promote the brand on a different platform. At the time of its initiation, social media was strictly designed to help people experience a social life online, making friends and connecting with the rest of the world. Within a few years, though, the marketing potential of these platforms became evident. Hence, brands are hiring social media marketing company in Clayton South to help their business grow.

Issues with the Traditional Marketing Methods

Whether you have been in the market for decades or have entered the industry recently, the competition will be steep. No one will turn the battlefield fair, and new brands will have to compete with older and more popular brands to create and retain their foothold in the market. In the traditional marketing scenario, a large and famous company can spend millions on promoting its business. Advertising is a process that works the best when the brand and business remain visible to the target audience at all times or most of the time. Traditional channels and methods cost a lot, and a small or medium-sized business cannot afford that.

Making the Battleground Fair for Everyone

Hence, they tend to fight a losing battle since the beginning because the market and industry are already rigged against them. In such a situation, social media marketing has changed that practice to a large extent. Compared to the traditional methods, the digital ones cost significantly less. Therefore, it is not that hard to maintain a marketing campaign for a long time. Moreover, instead of gimmicks and empty promises, people prefer a personal relationship with the brand. These details remain the same for every brand, allowing a fighting chance for every business.

The Mistake You should not Make

Depending on the resource at your disposal, it is possible to hire professional help for handling the social media marketing of your business. Making such a decision will help your business grow. However, it is also necessary to be aware of the various pitfalls of the process. Being aware of the possible mistakes which can make all your efforts pointless will help to avoid them. The mistakes that you should avoid as part of the social media marketing efforts are:

Following Random Profiles to Increase the Number of Followers

There is a misconception regarding the relationship between popularity and the number of followers on a social media platform for a business. Following random profiles with no rhyme and reason will increase the number of followers. However, it is not going to help the company anyway. Moreover, your target audience will understand that the effort has not been sincere, which will negatively impact your business. Hence, your business should refrain from following people and their profiles on social media randomly.

Staying Away from Creating Similar Content or Repeating Content

The digital world is vast and easily accessible. Hence, it is very convenient to have access to content from any corner of the world. This means that copying another business is entirely out of the question, and repeating content will considerably affect your brand’s engagement. If you do not want to lose followers and retain a consistent level of engagement with your target audience, it is necessary not to repeat content. Instead, your efforts should be focused on the creation of new and dynamic content regularly.

Reduced Activity will also Harm your Business

Amongst all the responsibilities associated with social media marketing, remaining active on different platforms regularly has another level of importance. Becoming inactive will show your target audience that you have lost interest in the profile and the business. It is not conducive to retaining followers and their trust in the brand. Hence, it is essential that you remain active on the platform and regularly post relevant content.

Using the Same Post for Every Platform

You need to open an account on each available and popular platform to make the most of it. After opening your account, it is also necessary to remain active in all of them. This may offer a very confusing conundrum, whether to create different posts for different platforms or not. Every social media platform has its unique signature and reach. Hence, using the same post won’t have the same effect on all of them. Instead, it will show a lack of effort, which won’t be good for the business. Creating tailor-made posts for each platform will be the best approach.

Not Scheduling Content is Also a Mistake

If you do not schedule content for the social media platforms, you will be making a huge mistake. It is necessary to remember that time zones matter, and all of your target audience won’t be awake at the same time. Scheduling a post will also take away the worry of missing a crucial occasion or something similar.

For further queries or to hire the perfect social media marketing team for your business, you should get in touch with Digital Fitser. They can provide the assistance you require.

August 2, 2021

digitalfitser

lead generation tactics

lead generation tactics

Want to Generate Leads for Your Website- 5 Effective Strategies to Follow

Want to Generate Leads for Your Website- 5 Effective Strategies to Follow0

For all online business owners, generating leads is very important if they want to grow. From increasing leads to increased brand awareness and interest among the customers regarding the products and services you offer, lead generation helps nurture the buyers’ curious prospects towards your brand and increases the overall sale. If the lead generation is done well, it helps build a strong relationship with potential buyers who are investing in your business for a long time.

As the business owner, you might think what could be the right ways to generate leads? In this blog, you will know about the effective ways to generate leads and get potential buyers.

What Do You Understand By Lead Generation Strategy?

The lead generation strategy generally includes the steps that attract the interest prospects of the buyers and then convert them into potential leads. In terms of online business, the lead is the potential customer interested in your business and takes some actions to buy products or avail the services from you. For example, they share their contact details or show some insights indicating that they want to do business with you. Both the B2B and the B2C lead generation strategies involve four major components or parts.

Lead magnets-

It is the incentive that drives the prospects to become a new lead.

Lead capture–

It is the way for collecting from the lead. For example, information might include the lead’s name, the address, the contact details, and the qualifying details about the organization.

Lead qualification–

It is the process that uses the lead information to determine how likely they will avail the services or buy the products.

Lead segmentation:

It is the process of separating or segmenting the leads based on the customers’ information, activities, and habits. If you want to fulfill all these four major components, you should follow the below lead generation tactics to help you achieve the desired goals.

Make Use of Chatbot Conversations

As a busy marketer, you might not be having enough time to dedicate the lead generation, so why not take help from the professionals? Chatbots are best as the lead generation tool. In addition, they are best to build up a relationship with the buyers as they are available 24×7. So, you can use chatbots that are always available to fulfill the customers’ queries.

Hosting an event

You can also host an event that will help you generate more leads and increase sales. Lead generation techniques can happen both online and offline. You can thus host in-person or online events to serve the audience. When you are hosting the live events, you can get the opportunities to connect with the buyers in real-time, solve their queries and respond to the objections and learn what your audience is looking for. A few choices of events are webinars, workshops, conferences, meet-ups, and seminars.

Provide a coupon or offers

Who does not like to get discounts or offers on products or services? Hence, if you want to target more customers to your brand, it is good to curate some offers or coupons that all will love. In this manner, you can generate more leads and increase sales.

Create Good Quality Contents

Good quality means the gated contents that you can get online, and they are accessible to the users once they fill up the form. Unlike normal blogs and articles, the gated contents are locked. By posting the gated content, the customers have to access your website or a certain section to see the content. This will help in creating good-quality leads for your business. Some of the gated contents are courses, reports, guides, E-books, and White papers.

Optimize the Social Platforms to Generate Leads

When you have a good-quality lead magnet, make sure that all your social followers know about it. Showcase them on social platforms and engage the users. Make use of the Call-to-Action button by adding links to the lead magnet and driving the users to the homepage.

These are some of the ways how to generate leads. Apart from these, you can promote sales or trials or even create Newsletters for generating leads. Want to take help from experts to generate leads? Consult the team from Digital Fitser, who can guide you on how to expand your brand online.

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