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In actuality, custom website design is the ideal way to promote your business before your target audience. The basic advantage is that you can design the website according to the likes of your customer type. Moreover, it is proven that custom web design attracts more visitors to a website than a ready-made website. These benefits are that custom website design achieves credibility, and credibility is almost everything to a business. Simultaneously, online ratings and reviews provide credibility, and trust can be converted into new customers.

In maximum cases, customers reject a website because of issues in the website design. In most cases, the website colour was not up to the market, high presence of flamboyance ads and pop-ups, slow loading time and complex layout. Given below are more facts that tell the various advantage of custom web design in Melbourne.

An Appearance that Blends with the Brand

It is needless to say that every business is a unique brand. It is highlighted through colours, fonts, logo and names, and overall design style and choices. These representations create a unique memory in the minds of the customers who can differentiate your business from the competitors. Moreover, custom allows the designers to explore your brands intent in the most beautiful way that will stay in everyone’s mind. They do this by integrating all the brand elements on the website. From site planning to mapping, they plan everything. Many do not know that colour increases brand recognition by 80 percent. Design elements such as images are crucial to your site. Generally, 40 per cent of visitors leave the website and never returns if they encounter a slow loading website or photos.

Search Engine Optimized Site

Another great advantage of website design is that it allows your website a search engine optimization advantage. Furthermore, content marketing and user experience are the two most that help improve the ranking of a website. Also, the aim of custom design lies in the fact that it will impact SEO positively. For instance, the site should load within three seconds or else the visitors will leave the site.

However, one should remember that designs come and go. Hence, the focus should be long-term and not on a trending idea. That is why most people go for responsive design because it is SEO friendly and ranked high in search engine results. The advantage of a responsively designed site is that they remove the stress of running two websites which is one for desktop viewing and the other for mobile visitors.

Overall, these are just a few of the many other benefits of the custom-designed website. However, one should check the reviews and ratings of the company before hiring their services. It is also advised to search for recommendations so that you can get the best web designing company that will help you achieve your business goals. A

Website design is something that can make or break the user experience. A website should be designed in a way so that a visitor feels bound to stay. While creating an attractive eCommerce web design, make sure that it adds credibility to your business. For your eCommerce website to become a success, here are some of the best practices that you can follow.

Provide the best customer experience

A great user experience is all about making the website simple to use. This will help your eCommerce business to drive more traffic and sales at the same time.

Boost sales by optimizing conversion rate

A great website design helps convert leads into potential customers. This, in turn, will boost sales, increasing revenue.

Improve customer retention

It is not in your best interest when customers leave your site and buy the same product from another site. A well-designed website is helpful in grabbing the attention of visitors, encouraging them to be loyal to your business.

Reinforce your brand

A good website design ensures your brand’s authenticity. Use a design that speaks for your brand so that customers have a clear understanding of who you are. Creating a good layout is all about communicating with potential customers in an effective way.

Build strong customer relationship

Building a great customer relationship is the key to success, especially for your small eCommerce business. Users love websites with great designs. They connect better with your brand if the website is authentic and well-designed. In this way, you can achieve a strong bond with customers as they will engage more with your brand on social media platforms.

Create responsive design

Responsive design makes sure that your website is accessible on mobile devices too. It will enable all the elements to align themselves in a way to ensure a smooth customer experience from the devices your site is being accessed.

Product pages

The primary goal of your eCommerce website is selling products online. Hence, the product pages have a great deal of impact on the users. If you want to make sure that the customer buys from your site, focusing on designing a high-quality product page is essential.

It is a must for your website to display the product image in a way to impress the visitor. This is why it helps to use high-definition photos of the products to compel customers to buy.

A neat and clean product description is a must. Ensure the description includes the features of your products to create an emotional connection with potential buyers subtly.

Shopping cart

The shopping car page should be designed in a way to allow visitors to add or remove the process according to their wish. It is recommended to keep track of customers that leave the shopping cart page without making a purchase. Send them emails to remind them about the unfinished purchase.

Building an eCommerce website takes skills and expertise. In that case, hiring an expert would be most helpful for your eCommerce business to become a success.

Users visit lots of websites each day, and the website owners have to show some more creativity to draw the users’ attention. The entrepreneurs also focus on the visual appeal and the usability of these website solutions for making them stay there for long. Besides, they also follow the latest UI trends to stay forward in this game. UI/UX falls on the latest website design and development services offered by most reputed service providers. If you are one of those who want to lead the digital race, staying updated with the latest UI/UX trends is a must.

So, do not waste much time and get into the details of some of the most popular and recognized website development trends that you notice in terms of User Interface and User Experience.

  • Minimalism

Minimalism is one of the most popular trends that come under the UI category. Every day, you can see lots of advertisements online or on various other media platforms. You also see discount ads and also constant notifications of the same. Also, the customers interact with various interfaces that are filled with information. This is why website designers are searching for ways to make things simpler by limiting the colors and trying out various proportions and compositions. Do you want to have a similar type of eCommerce website with a very minimal design? Consult the experts from Digital Fitser for the same.

  • Use of Voice User Interface

Interaction with the voice user interface has become one of the most popular trends under the UI/UX section of the design. The website designers have realized it too late that visual appeal is also an important factor. The voice interface is internal, and it has more things to do beyond the context and data synthesis. Nowadays, we can see lots of apps where you can translate the voice into a language.

  • Use Of Pastel Colors

Nowadays, it is time for minimalism and also for simple designs. Designers make use of pastel colors in work. By using the pastel color, one can highlight the lightness and the unobtrusiveness in the website design. Such colors beautifully get fitted in almost all the concepts. They create the right tone and atmosphere for the websites.

  • Use Of The Right Icons

Icons serve as one of the most important tools for visual interaction with the customers. Simple yet minimalistic icons play an important role in the UX trend. This is the reason why most businesses are focusing more on the icons than anything else. For getting the best design, it is very important to choose the icons of the same family. They should have the same dimension and size.

  • Making The Mobile-First Approach

These days, half of the search queries are generated from mobiles. People generally make use of smartphones for searching for a café to buy movie tickets. They also browse the travel marketplaces for booking a holiday trip. So, the website design and development should be done in such a manner that it helps in making a mobile-first approach.

  • Blurred And Colorful Background

The trend of using different styles was a trend in the past, and now also this trend has grown in much popularity. Now the gradients have become much lighter, yet they look much more complex. Nowadays, designers are using 2-3 gradients of colors to make a linear gradient. Now the number of colors is used more than 10. Apart from these, the overlay can be used with the colors.

These are 6 UI/UX trends to check-in 2021. If you are looking for a company that offers the latest website design services, consult the Digital Fitser team.

The main reason why most companies are running behind custom-made software is that they can match the complex requirements of a company. Moreover, the fast shift of the user base from offline to online platform has made most companies leverage their technologies, leading to the increasing demand for custom-made software. Since personalised software makes business process and management much easier, productivity increases to a great extent.

Correspondingly, hardly any business does not like to have a unique online presence and achieve an edge over the market competition. Therefore, it is essential to find out the best company that offers custom software services in Melbourne. Learn more about the things to consider when choosing a custom software making company from the following points.

Determine your requirements

Before starting the research for the best custom software-making company, it is significant to find out the requirements you have for your business’s personalised software. One can do this by considering the problems they face in managing a business process, the current market requirements, and the overall objective of a company. At the same time, a business owner should also analyse its own company’s market presence before arriving at any fast conclusion.

Doing this will help you know what you need so that you can effectively communicate your requirements. Simultaneously, one would be able to tell whether the company will be able to meet the expectations or not.

Search for referrals

Taking into account first-hand recommendations is an excellent idea than endlessly experimenting for good results. Get opinions from your friends in business circles to get the idea of the present market situation and who is reputed in this industry. Moreover, asking others for referrals help in knowing their side of the story regarding how was their experience of working with a specific custom-software making company. Depending on the feedback, it becomes easier to decide on the right company that will good for your software making project.

Look into their portfolio

Checking the portfolio offers a clear insight regarding the quality of the deliverables and their approach towards the project. Also, the portfolio offers a pretty clear idea regarding the kind of projects they worked on before and how their work quality was. Besides, the portfolio helps you determine the scale by which the enterprise develops and executes a project from its previous project records. It is the perfect way to understand whether they can meet up to your expectations or not.

In the end, one should check the reviews and ratings that the company has on the internet. One should go through the reviews to understand whether their past clients were satisfied with their services or not. Also, it would be wise to ask for client referrals because that would help in getting a first-hand review from those who have hired their services before for the same work.

Why do you have thought to start an online coaching business? You have already started to provide the clients’ professional services, and you will like to add a new tool to help your clients? Or you have thought to start your own online coaching business after working as a consultant for a decade. Whether you are starting your own business online or want to expand your existing one, several challenges come into the way that can make you feel stressed. For this, if you are planning to make a website on online coaching, you can hire an expert who excels in website design and development in Australia or anywhere you want.

Due to the pandemic situation, most of the schools have started taking online classes, examinations and other online tasks. This is why the online platform for coaching has become so much prominent in the last year, and it will be continuing in the upcoming days. Hence, if you plan to start an online coaching business, you are making the right decision. But where you will start? An online coaching platform has several marketing channels. Though every online tutor is on social media, you should never underestimate the importance of the website.

Your Online Coaching Website Should Help You Too –

  1. Share the long, in-depth contents about a particular topic
  2. Can showcase reviews or portfolios from clients
  3. Allow the clients to contact you directly
  4. Sell various digital products
  5. Can host online courses when needed

This Article Will Help You To Make A Functional And Professional-Looking Site For An Online Coaching Platform.

How a Website Developer Makes an Online Coaching Business Site

First, you need to hire a hosting provider so that your website is perfectly and legally hosted. Quick research will help you find out the best hosting companies that can provide low-priced yet highly effective hosting services. After choosing the hosting provider, you will need to have a content management system. For example, WordPress is one of the best content management systems that power more than 40% of websites. If you like to work on WordPress, you have to enter the credentials and sign up.

Customization of WordPress Website

The next step is the customization of the WordPress website. You can customize the website’s colours, visual layouts and fonts as per your choice and preferences. You should also decide what will be the contents. Once the content gets ready, you can choose how to present it in the best possible way. While developing a website, the steps you should follow includes-

  • A Homepage
  • An About Us Page
  • A “what is coaching page” or the service page
  • An insight page to put the blogs and latest posts
  • Contact Us page

However, you should feel free to structure the website as you want. The website structure will serve as an example for the later websites that you will make.

Now, let’s start to work on these pages- you should go back to the dashboard from the sidebar, click on the Pages> All. By doing this, all the existing pages are shown. To create a new page, you should “Add New” button at the top.

The latest WordPress version includes the Gutenberg editor that includes the Patterns, and they are some of the commonly designed elements available in a prepacked version. Once you have placed the editor section’s content and arranged it as you want, you can click “Preview” to check how the page looks like before the contents get published. If it looks great, you can publish the contents. WordPress has lots of themes to choose from. You can provide the theme to the website that fits the online coaching business.

Apart from the WordPress themes, certain plugins help enhance the functionality of the website. You should know their features before you put a plugin on the site. Using the plugins, the points to keep in mind are-

  • Do not forget to put the reviews section from the fellow clients
  • Active installations are relevant, and hence choose the plugins that are tested on several sites
  • Less is more and hence do not too many plugins

Suppose you want to develop and design an online coaching website. In that case, you should first discuss your requirements with the professional developer and designer, who will first listen to your needs and then start to work as per the business needs. You can hire a developer and designer from Fitser Australia for the best services.

Using a carefully crafted social media marketing strategy is the key to thrive online if you are a small business owner. Today, almost everyone is on social media, regularly interacting with brands they are interested in.

It is understandable that you want to expand your business online, and that can only be achieved by reaching out to as many customers as possible. In that scenario, social media can play a vital role in marketing your small business in a unique way that grabs people’s attention.

It takes a lot of research to know about your target audience. Learning about how your customers want to be served is the key to success. When you know about who is interacting with your business, it is easier to tailor your services depending on the responses.

Is having a social media presence worth it?

In this era of technology and social media, it has become more important to generate brand awareness online. Social media enables you to have access to a broad audience that could be interested in your brand. With a sound social media marketing strategy in place, increasing your brand recognition will be a lot easier.

You will also build a potential customer base through socialmedia marketing. It is becoming vital to engage with audiences to keep them interested in what you do every day. These days, customers rely on social media platforms as a means of communicating directly with brands. It is a fantastic opportunity for small businesses to connect with the target audience.

Tips for using small business social media

Be clear with your goals

It is vital to make sure what you want to achieve through social media. Whether you are a small business owner or a large corporation, it is imperative to stay connected with your target audience. Here are a few benefits of using social media as a means of marketing your brand:

  • Helps generate new leads
  • Builds your profile
  • Boosts engagement
  • Gets your website the desired traffic

Know your audience well

Considering the target audience’s needs is what can bring your business to success. It would help to learn about the common characteristics of potential customers. Knowing your customers’ purchasing behaviour and demographics can get you the edge over others. Concentrate on a specific group of people who are interested in your products or services. This will help you transform leads into customers in the long run.

Decide on the type of content you want to share

Content is king. The type of content you choose to post determines how your customers perceive you as a business. With the right content marketing strategy, converting your followers into potential customers is easier. All you need to do is post relevant content to grab people’s attention. Also, make sure that your posts are engaging.

Social media platforms like Facebook, Instagram, and Pinterest are an excellent way to reach customers searching for you. To double the chance of getting found on social media channels, make sure that you post your content at optimal times using relevant hashtags. It would help to create a content calendar to keep your posts scheduled. When you are consistent with your posts, you are more likely to get found by followers seeking you.

Measure the success carefully

If you manage to achieve higher audience engagement, you will see how simple it is to achieve your goals. There are engagement analytics tools to help you gain an insight into the loopholes (if there is any). This will enable you to focus more on crafting exciting content for your target audience.

If you are thinking about whether to hire an agency, by all means, go for it. An expert will help you determine the best practices and social media platforms that suit your needs.

As businesses worldwide look forward to jump-starting their operations, leaving behind the agonies of the past, digital marketing can be instrumental. By eyeing some latest trends in digital marketing services, brands can explore new avenues of lead generation to boost their revenue.

Reshaped by the global turn of events, consumer behaviour has compelled businesses to focus more on areas like virtual events, eCommerce sales compared to others.

Here are some notable trends that could play the role of a game-changer for businesses in 2021:

  • Ecommerce

As the world faced a turmoil, and business was hit in the past year, eCommerce businesses witnessed a surcharge in their sales. The ability to pay online and get delivery at the doorsteps came to be viewed as a great advantage. This trend continues to persist as more and more businesses have started to leverage the power of online marketing.

  • Virtual Events

The past year saw the rise of virtual events which became a hot favourite for marketers. These serve as a potential hub for a community of users and fans to engage and discover products and services that ultimately drive them to brands’ product pages. This has led marketers to shape their search engine marketing techniques to focus more on engaging contents. It can promote potential virtual events which could be the breeding grounds for new product promotions.

  • Social Media

Social media like Facebook and Instagram have posed an excellent platform for advertisers and marketers to promote and sell their products. The previous year saw a dramatic increase in the amount of time people spend online, especially social media. It includes how they research products, brands, and services. During the live events of Facebook, Amazon, and Instagram, several social media influencers have promoted their favourite products and brands, which gives marketers a whole new realm to showcase their products.

  • Aiming for ‘Position Zero’

Till now, appearing on the top position has been the sole focus of marketers. But now, there’s a new kid on the block. It is a ‘featured snippet’ of the highlighted text, which Google uses to answer the user’s question shifting to better SEO visibility in the ‘Position zero.’ Thus marketers now need to rank for this position by providing enough information to peak interest and lure them to click for more.

  • Video marketing (Branding approach)

Video marketing is one of the significant marketing trends today. It is likely to be so for at least some years. YouTube has served as an excellent platform for advertisers and marketers to strengthen their branding approaches through high quality and interactive video content sharing.

According to a study,

  • Almost 70% of consumers admit sharing a brand’s video
  • Nearly 52% of consumers agree that watching product videos drive them towards the decision-making process.
  • About 72% of businesses acknowledge that video has enhanced their conversion rates.

These facts bring to light that video marketing acts as a significant factor in leading the customers through the purchase decision-making process. Therefore, it is a potential trend to bank on in digital marketing services.

  • Conversational marketing

This marketing technique can be a great way to engage with customers on a whole new level. Marketers can employ chatbots to provide a more personal, real-time and immediate response to search questions so that customers get the particular product of their choice in just the way they want. It is a more personalised approach to bring brands closer to their customers on multiple channels, platforms, and devices that best suits the customer. It will help brands gain more customer loyalty through a highly interactive one-to-one approach.

  • Emphasising on voice search/ podcasting

Virtual assistants like Alexa reigning the landscape of voice searches, and podcasting finds a great place in the online marketing practices of brands. More and more target users presently prefer to talk into their search bars instead of typing a text or search query.

  • Focusing on value-laded and interactive content

Gone are the days when only optimisation was considered the be-all and end-all of digital marketing with relatively less emphasis on the content. Consumers today require contents that add value provides information and is highly interactive at the same time. Hence, marketeers need to focus on creating value-based content that makes the customer come closer to the brand through its real-life or relatable approach. For instance, if you are a cosmetic brand, apart from promoting your new brand of lipsticks, you can also go about providing a ‘virtual try-on’ option.

As brands continue to experiment and new trends continue to grow, it will be interesting to see what more awaits for businesses and brands in the digital marketing landscape in the next few months.

Running an eCommerce website is sometimes more challenging than you think. Website owners have a lot of things to take care of, be it sales, orders or payments. Having said that, when it comes to an eCommerce web design, having your bases covered is a must.

At Digital Fitser Australia, we think for eCommerce website owners, it is important to know the audience’s point of view to excel further. In this post, we will give you a few crucial tips on how your eCommerce business can be laid on a strong base of the foundation.

Design

The design of an eCommerce site matters and an attractive design leaves you with an impression that the business cares about its customers, and offers good products or services.

To come up with the best design, make sure you are aware of a visitor’s perspective. See if the design of your website is attracting visitors; if not, it still needs improvement. Every picture, every pixel and every word can have a significant impact on visitor’s minds.

Get in touch with an expert web designer for creating a mind-boggling website; because expertise and skills can actually offer you more than you think.

Product selection

Most startup businesses think that having too many choices of products is the key to drive sales. However, it is the exact opposite. Sometimes, restricting your selection helps you to:

  • Allow customers to find what they have come for quickly
  • Keep customers spoilt for choice
  • Increase conversion rates

What it means is startups need to have a functional product selection unit to help customers in finding what they need. Your eCommerce site should provide customers with excellent search and user experience while browsing. This will let customers find a particular product or brand in a blink of an eye, which in turn, will drive sales.

Shopping cart

It is an important area to improve on your eCommerce website. If a customer has made it to the shopping cart, that means he or she is going to purchase the product. Now a few rookie mistakes could cost you sales:

  • The unexpectedly high cost of shipping
  • Not accepting certain payment methods
  • Needing customers to create accounts before placing an order

Avoid making these mistakes to stop losing customers. Design your website with the help of professionals to get everything right.

Once the transaction is complete

Once the customer has made the order on your website, he or she should receive a receipt through the email address given. Most receipts, generally, contain order ID, contents of the order, an email address, phone number of the business. What they do not include is the link to the eCommerce website. Consider including the same in the email receipt. Also, design and incorporate some banners too.

To conclude

Maintaining an eCommerce website takes a lot of hard work and non-stop iteration. It needs to keep customers up to date with the latest deals, new product launches, greatest products. If you are a startup and looking for ways to gain a competitive advantage, these tips can surely help you.

At Digital Fitser Australia, we are a well-versed team of website designers and eCommerce website developers, dedicated to assisting our clients to be successful in their journey. If you are an eCommerce business owner and want to have your site designed with experts, contact us now.

Are you thinking of implementing software for daily business operations? You have the option to invest in off the shelf solution also as the option of developing new products based completely on unique requirements. If you want to go for a unique product, choose the right custom software in Melbourne.

It is the process of designing, deploying and maintaining software products. The uniqueness of this whole process makes it specific to client’s business, their definite parameters and needs. The approach is about building a project that has an idea and the audience in mind to meet exact product requirements.

Its approach offers sophisticated solutions for domains that are narrow industries. It helps to get what the enterprises exactly need. When you look at the stages of custom software solutions, you will notice that research is the starting point to build a product that is tailored. This stage might include onsite workshops, interviews with stakeholders, discovery sessions and more.

The best thing about tailored products is they can really improve the overall efficiency of organizations. Custom built solutions are great as they are connected with the business objectives.

If your goal is to build a product that is unique and has high security standards, you are lucky not to be limited by time, go ahead and invest in progressive tailor made solutions. If not, consider off the shelf software. It will make the launch fast and you should also be ready for scalability and sustainability problems.

Here are the benefits of custom software development for small businesses:

Meeting specific requirements

Every company has certain issues and needs that have to be solved. If you choose custom software development for your business, it would help meet their concerns and key needs. This is the reason why organizations have a preference of collaborating with custom software development companies.

Reduction in costs

For the long run, custom software solutions can be the best choice. It means you can build functionality that has a list of functions you need. This way no one would get unnecessary features on their product that take extra costs. When you are creating a project, think about the business requirements and the features that they offer.

Adding extra features

The ready to use platforms come with some disadvantage of not providing all required functionality. It can be a problem in the future. This is why off the shelf solutions become the best choice for small companies. You don’t have to be limited by the functions offered by ready-made platforms.

Automating manual operations

Many manual actions may become ineffective for a company’s workflow while expanding your business. It may result in an automation problem.

There are other benefits of custom software development for small businesses like making data secure, getting technical support and improvements etc.

A good web development company can understand the business pulse of the client. Hence, the most important thing is contracting the designing agency that meets the business needs. As we are exposed to a huge plethora of different set of features and functioning swarming internet on daily basis, the selection of choosing the right company needs to be formulated diligently to achieve intended results that may help your business to grow.

Building a user-friendly website can help the clients to access information easily, navigate and transact effectively. The logical and smooth flow creates an impact on the user with remarkable website designs and improved functionality. The web development service providers know the art of creating a picture perfect website user interface that can build a strong repute in the market reaping most of the business. With the advancement of technology, now web development is a lucrative market earning web developers a significant fortune.

First impression is the last impression in business

A good website determines how to draw customers. As a business owner, you should know that 38 percent of visitors are unlikely to engage with your site if the layout is not attractive. So, it is important to come up with a compelling layout to get potential customers engaged.

Failing to create an impact with a compelling website gives an edge to the competitors. You are likely to miss the good leads as visitors will move to other websites. This is the reason where you need professional developers who can collaborate with your team. They have a prominent role to play in how potential customers perceive your brand.

Good designers and developers come together to integrate vital elements from navigation to UX, colors to graphics within the design in a way that creates a cohesive impact on the target audience’s collective psychology.

Well-developed website strengthens SEO

With competition between firms raging in the digitized environment, SEO can give a much needed edge. Search engine optimization depends largely on how website has been built. The reputed developers focus on SEO fundamentals of the client’s websites. So your site can get a better rank in the visibility and index. SEO is influenced by the way you publish your content on the site. Unless you get to know how SEO works, it’s difficult to understand the nuances of a good website.

This is because firms work with experienced website makers to enjoy SEO friendly website coded to perfection. That’s why startups and entrepreneurs always collaborate with digital marketing agencies.

How web development company can help your business

A poorly developed website fails to have a lasting impression on the audience. If a website is coded in a right way, it can build trust effortlessly. Here’s what a developer can do for you:

  • Implement advanced technical knowledge
  • Select right sets of development tools
  • Develop a cohesive website
  • Offer better business value
  • Offer post-product support
  • Make you battle-ready
  • Maintain consistency

People spend most of the time online on their phones. With the rising impact of responsive designs, it is important to offer greater usability to mobile users. If you collaborate with the professionals, they can give you the right solution. The role of a consultant is to resolve the clients’ issues and focusing on the success of their business.

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